farmer direct

If you've bought any grains from the bulk bin section of Whole Foods, you've likely unknowingly picked up Farmer Direct products. Farmer Direct came to Modern Species with a logo and strong brand promise of being organic, family-farmed, and traceable looking for a consumer-facing brand. Our initial task was to build a brand around their logo and create a packaging system that stands out on the shelf and clearly communicates Farmer Direct's wholesome values. We've since worked with them over the years to create additional sales materials and a consumer-facing website.