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farmer direct

ORGANIC & FAMILY-FARMED GRAINS

PACKAGING / WEBSITE

If you've bought any grains from the bulk bin section of Whole Foods, you've likely unknowingly picked up Farmer Direct products. Farmer Direct came to Modern Species with a logo and strong brand promise of being organic, family-farmed, and traceable looking for a consumer-facing brand. Our initial task was to build a brand around their logo and create a packaging system that stands out on the shelf and clearly communicates Farmer Direct's wholesome values. We've since worked with them over the years to create additional sales materials and a consumer-facing website.

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[ROLE]
Concept Designer, Designer
 

[COLLABORATORS]

Gage Mitchell (Creative Director), Carla Williamson-Britt (Designer & Production Artist), Sunny Frantz (Photographer)

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[ROLE]
Web Designer, Production Artist, Project Manager (Part Time)
 

[COLLABORATORS]

Gage Mitchell (Creative Director), The Taproom Agency (Web Developers)