WHAT IF EACH FLAVOR HAD BRAND?
BRAND / COPYWRITING / CUSTOM LETTERING / ILLUSTRATION
What would "sweet" sound like if it were a brand? What would "sour" look like if it were a brand? These are the questions we set out to answer with this promotional piece. We created logos, posters, and coasters for each of the five major tastes to send out to clients. I was responsible for creating and developing the brands of "Good Taste" (the overarching brand), "Sweet", and "Sour".
Copywriter, Designer, Illustrator
Gage Mitchell (Creative Director), Carla Williamson (Sweet Logo)