INTERNATIONAL HONEY BRAND & PACKAGING
BRAND / IDENTITY / NAMING / PACKAGING
Did you know that honey has a variety of flavors based on the location of the bees that produced it? Hivelihood is an international organic honey brand that's an extension of Seattle's Urban Bee Company. The founder's vision was to assist local community farms around the world, starting in Nicaragua, establish bee colonies to help fertilize their crops and provide an alternative source of income (the honey). That honey would then be sold to the U.S. featuring different flavor profiles. Each jar of honey would be decorated with a reusable beewax lid cover that featured the art or textile of a local artist from that region.
Designer, Production Artist
Gage Mitchell (Creative Director)