riojana

OLIVE OIL LABELS

ILLUSTRATION / PACKAGING

Riojana is the largest wine and olive oil co-op in Argentina and almost every product they produce is Fairtrade and Organic certified and the co-op has been family-owned since the 1940's. With their old olive oil packaging design, Riojana was struggling to break into the U.S. market and move products off the shelves in local PCCs. With that in mind, we redesigned both their olive oil labels with the goal of visually appealing to socially and environmentally conscious consumers while communicating the love, intention, and care that goes into each of Riojana's products, supply chains, land, and community.

[ROLE]
Designer, Illustrator, Production Artist
 

[COLLABORATORS]

Gage Mitchell (Creative Director) & Jessica Lennard (Concept Designer)

MY UNUSED CONCEPT